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Coworking as the New Hub of Social Wellness, Performance, and Human Sustainability

By Stormy McBride On May 6, 2025 In CommunityFuture of Work

The Future of Work is Now: Coworking as the New Hub of Social Wellness, Performance, and Human Sustainability

The workplace is no longer just where we go to work—it’s where we go to connect, to grow, and to heal. As the future of work rapidly unfolds, coworking spaces are uniquely positioned to become the epicenters of social wellness, driving human sustainability and peak performance across industries.

At GCUC, we’ve long believed that coworking is more than a desk—it’s a movement. A recent talk lead by Dr. Bobbi Wegner, CEO of Groops, brought this vision into sharp focus, highlighting how the next wave of workplace evolution hinges not on tech alone, but on emotional well-being, purpose, and connection.

💛 Wellness Is Not a Perk—It’s a Priority

A staggering 84% of employees now prioritize their emotional and mental well-being. Even more telling, 89% of millennials and 86% of Gen Z say that a sense of purpose is crucial in their work.

Traditional offices were not built for this. Coworking, on the other hand, thrives in the gray space between professional ambition and personal growth. It’s where people come to belong.

🌱 Coworking as a Human Sustainability Platform

The speaker emphasized that coworking spaces must become active agents in human sustainability—environments that support long-term mental, emotional, and physical health.

Here’s what that looks like in practice:

  • 🧠 Coaching (individual and group): Members can explore self-awareness, leadership, and resilience.
  • 🤝 Growth groups: Think curated meetups blending expert insights with peer support.
  • 💬 Emotional wellness programming: Initiatives like “pause rooms” and mood-mapping walls help normalize emotional check-ins.

These aren’t just feel-good add-ons. They’re retention strategies. They’re culture builders. They’re why members stay.

🔗 Tackling Loneliness with Purposeful Connection

Loneliness is the silent epidemic of our times. Even in a busy space, people can feel isolated. The antidote? Safe, guided self-reflection and meaningful human interaction.

Coworking can become the prescription:

  • 💡 Offer virtual or hybrid coaching solutions for distributed teams.
  • 🎓 Launch “teach what you know” peer learning series to let members share knowledge and deepen trust.
  • 🌍 Create cross-cohort learning experiences that break silos and foster belonging across demographics.

💎 Monetizing Wellness with Intention

Well-being isn’t just good for people—it’s good for business. Consider introducing a tiered membership model that includes:

  • Wellness workshops
  • Access to coaches
  • Mindfulness spaces
  • Health-focused perks

This approach not only enhances the member experience but positions your coworking space as a premium destination for those who truly care about how they work and live.

✅ Action Items for the Next-Gen Coworking Space

If you’re a community manager, operator, or founder, here’s your checklist for embedding wellness into your brand:

  • Integrate coaching services—both one-on-one and in groups.
  • Launch growth groups that fuse learning with connection.
  • Design emotional wellness activations like pause rooms and mood walls.
  • Facilitate peer learning through workshops and knowledge-sharing sessions.
  • Explore a wellness membership tier to drive both impact and revenue.

Final Thoughts

The coworking space of tomorrow isn’t just about flexibility. It’s about flourishing.

By weaving well-being into the fabric of the member experience, we don’t just future-proof our spaces—we build a better world of work. The future of work is already here. And it looks a lot like us.

To join the coworking and flexible workspace community, find GCUC Online or in person.

Next up: GCUC Manchester.